Unlock the growing appeal of specialty drinks. Gen Z’s affinity for afternoon libations is influencing the rise of distinctive and flavourful beverages. We’ll look at cultural shifts driving the trend, and discover how consumer preferences are leading to industry-wide innovation.

Moderator

• Cheryl Hung, VP Insights, Dig Insights

Speakers

• Jordyn Posluns, National Marketing Consultant – Beverage & Value Strategy, McDonald’s
• Ann Nguyen, CEO, CHICHA San Chen