Presented by Beer Canada.

Get the word from the top about economic recovery after a downturn. Beer executives discuss how the K-shaped economy affects consumer spending and what that means for beer sales. Examine the increase in take-home sales and discuss strategies to increase on-premise. Learn about the many brand initiatives and programs designed to support the industry, and how best to use them to fill your space as well as your glasses.

Moderator

• Matt Crompton, Regional Director/North America, CGA by NIQ

Speakers

• Jeff Weber, Sr. Manager-Commercial Strategy & Execution, Molson Coors Beverage Company
• Adam McLeod, Director of Category Growth, Labatt Breweries of Canada
• Michael Villani, National Sales Director, Carlsberg Canada