Canada’s Largest Foodservice Trade Show Goes “ONLINE LIVE”

#RCShow launches state-of-the-art technology platform and international buyers program designed to rebuild, reinvent and reconnect the hospitality industry; save the date February 28 – March 3

TORONTO, October 28, 2020 – After months of listening, learning and supporting the Foodservice industry through the COVID-19 pandemic, Restaurants Canada is officially launching the RC Show 2021 ONLINE LIVE. This year’s show aims to reunite the industry and prepare businesses for what lies ahead while introducing a new three-year international buyers program that will bring influential speakers and buyers from around the world to do business and help the industry recover.

From February 28 – March 3, the 2021 RC Show will expand to four action-packed days to allow for more solution-based content, aligned with smaller experiential RC Hospitality Week events – all designed to support one of the hardest-hit sectors of the Canadian economy. Restaurants Canada invites chefs, baristas, bartenders, sommeliers, foodservice operators, distributors, brokers, retailers and buyers to join live and participate in the foodservice and hospitality event of the year.

“2020 has been a devastating year for the foodservice industry and we have to adapt and adjust at a faster rate than ever before,” says Todd Barclay President & CEO, Restaurants Canada. “This is the time for our industry to rebuild, reinvent and reconnect. The RC Show will bring together some of the top speakers, biggest brands, innovators and cutting-edge products under the banner of RC’s ‘Feeding the Recovery’ campaign supporting our industry, people and planet.”

To ensure the show does not miss a beat, while also looking to capture a larger audience, all activities and content will be supported by a revolutionary and Canadian-made technology. NexTech Inferno AR will allow the 2021 RC Show to host a large international audience and offer all attendees the opportunity to customize their experience and make the four-day event their own. Attendees will have access to an interactive trade show floor with augmented reality and hologram demonstrations, chat enabled exhibitor booths and broadcast-quality content sessions.

Virtual networking spaces and engagement tools will allow buyers and sellers to connect, driving value aligned with unique growth goals.

“We are excited to be chosen as the virtual host for the upcoming RC Show 2021,” says Paul Duffy, President of NexTech AR Solutions. “We fully understand how significant the RC Show is to the industry at large and believe our platform is uniquely positioned to provide attendees and exhibitors with ways to connect over shared experiences with food, even in a digital setting. We look forward to paving the road for the future by providing a platform experience that will provide rich analytics, AR-powered cooking demos and online distributor booths. We hope to help Restaurants Canada bridge the physical and digital gap replicating human connection that other virtual events miss.”

Here’s a Taste of What You Can Expect:

• A dynamic platform that includes augmented reality, B2B marketplace broadcast-quality conference platform and hologram technology
• World-class content including high profile competition panels, education sessions, workshops with top innovators, experts and influencers made available to an international audience
• Customized, engaging and interactive booths with live chat, on-on-one meeting and networking rooms
• Government-funded international buyers program to help attract global experts and buyers supported by a contribution from CanExport Associations, program of Global Affairs Canada
• Buyer Kits that will bring brands to life and provide interactive learning and tasting experiences
• Signature Live and Virtual Events in Toronto and across Canada that will provide networking and leading hospitality experiences led by top talent in our industry

Attendees are invited to shop, taste, learn, connect and grow their business.

Industry professionals can register at rcshow.com for special pricing and incentives available from November 30^th until January 31st.   

Media Contacts:

Lisa Raffaele  │  647.896.0743  │  lisa@bubblegumcanada.com

Dena Gouweloos  │  647.825.3927  │  dena@bubblegumcanada.com

Follow us and the conversation on social: #RCShow #FeedingtheRecovery @RestaurantsCanada

About RC Show – since 1944

Canada’s largest foodservice and hospitality event showcasing cutting-edge products, pioneering people and transformative ideas. Attendees can shop, taste, learn, connect and grow their business with multiple days of business-building action, including featured areas, competitions, workshops and RC Hospitality Week events tailored to educate, motivate and lead the industry. RC Show includes the latest trends, a dynamic selection of innovative products, and influential speakers assembled from around the globe, designed to help operators grow their businesses. An annual event not to be missed. Learn more at www.rcshow.com

About Restaurants Canada

Restaurants Canada is a national, not-for-profit association advancing the potential of Canada’s diverse and dynamic foodservice industry through member programs, research, advocacy, resources and events. Before the start of the COVID-19 pandemic, Canada’s foodservice sector was a $93 billion industry, directly employing 1.2 million people, providing Canada’s number one source of first jobs and serving 22 million customers across the country every day. The industry has since lost hundreds of thousands of jobs and could lose as much as $44.8 billion in sales in 2020 due to the impacts of COVID-19. www.restaurantscanada.org