See how bars and restaurants are redefining their beverage offerings with custom-branded cocktails, spirits, and beers. Learn how creating exclusive drinks can boost customer loyalty and enhance your brand identity.

Data drives decisions, and Ipsos—leading specialists in market intelligence—is here to deliver the latest insights shaping the bar industry. Uncover key trends, shifting consumer behaviours, and real-time pricing movements to stay ahead of the curve. Get the data you need to make informed, strategic choices and build resilience in an evolving market.

Watch talented bartenders shake things up as they push the boundaries of creativity, teamwork and service. Using black box ingredients and locally sourced ingredients, teams will pair up to demonstrate their ingenuity and skill by crafting original cocktails designed to FUEL the industry. It’s an incredible display of mixology — don’t miss it!

This will be fast, furious, and fun as shuckers from coast to coast face off for cash, prizes and bragging rights. Speed, precision and presentation all come into play in this high-energy shuck-off. Come cheer for your favourites! Presented by Raspberry Point Oysters

Presented by American Express Canada Join the conversation as the owners and operators of some of Canada’s best bars share their secrets, stories and surprises. Find out what sets these establishments apart, and the work that goes into maintaining their incredible service.

The next wave of sommeliers is being shaped by innovative organizations and mentorship programs committed to expanding wine education and accessibility. Come meet the groups that are making a difference, from certification, educational pathways and scholarships – all focused on nurturing a diverse talent base in the wine industry.

Today’s consumers are redefining their drink choices, gravitating toward health-focused beverages that offer more than just refreshment. From functional ingredients like adaptogens and probiotics to low-ABV and alcohol-free options, the modern beverage landscape is evolving to meet wellness-driven preferences. Discover how bars and restaurants can capitalize on this trend by expanding their beverage offerings, from…

White labelling is opening new doors for bars and restaurants to create exclusive, custom-branded products that drive revenue and customer loyalty. But how does the process work, and is it the right move for your business? In this session, discover how breweries, distilleries, and wineries are partnering with hospitality businesses to develop personalized products—from signature…

Presented by CGA CGA by NIQ’s latest Channel Strategy Report offers actionable insights to help bars and restaurants optimize opportunities to capture consumers’ important ‘first drink’ choices.

Food is becoming a game-changer for bars – and the data proves it. IPSOS is here to showcase key trends on why bars should embrace food programs, and a panel of operators will discuss the increased revenue potential, operational strategies, and marketing tips!