Health-conscious beverages are reshaping consumer preferences. From functional ingredients like adaptogens and probiotics to low-ABV and alcohol-free options, the modern beverage landscape is evolving to meet wellness-driven preferences. Industry experts from Ipsos and the Fifteen Group unpack the latest data on beverage trends and consumer behavior. Discover what’s driving demand and how to integrate these offerings as industry experts unpack the latest data on beverage trends, consumer behavior, and the strategies to maximize profitability while meeting evolving customer expectations.

Speaker

• Sam Agarwal, Vice President, Market Strategy and Understanding, Ipsos