Asad Amin is Head of Syndicated Solutions at Ipsos, which includes the Food and Beverage (FAB) Group. Asad specializes in the setup and launch of large syndicated services. In his 20+ year tenure in the Canadian and US market research industries, he has worked for a wide variety of Fortune 500 companies across multiple verticals. His area of expertise is in understanding consumer behaviour and uncovering insights to predict future trends. His team’s reputation is built on deriving digestible stories from our vast datasets to create strategic roadmaps for our clients. Asad presents at numerous food and beverage industry events, including the Restaurants Canada Show and Wine Growers Canada, and contributes across several media publications.