After 20+ years in senior sales and marketing roles with Procter and Gamble and Mars Canada, decide to venture into a new industry and joined Recipe Unlimited (formerly Cara). Over the next 12 years, was fortunately enough to be in leadership roles across many brands and functions as operations for Kelsey’s, all technology related to the restaurants, the off-premises businesses (i.e. Swiss Chalet), the Swiss Chalet/ESM ordering call centre. Centralized marketing as gift card ad loyalty and was responsible for Guest Experience for the company…. leveraging Guest feedback data/insights to determine our areas of strengths and the opportunities to make significant improvements in our ability to …….. “Build a Lasting Relationship: The Power of Returning Guests in Growing Your Restaurant Business"