In 2008, Emma fulfilled her ambition of becoming a market research professional and since then has dedicated her career to establishing a deep understanding of the Canadian Food and Beverage consumer. Over the years, Emma has collaborated with the top players in the Foodservice industry from top chains, major manufacturers, distributers, and publications. Leveraging a team of industry specialists and powerful syndicated data sets, she provides clients with the fact-based insights they require to achieve strategic goals and win in a highly competitive market.