Over the last 20+ years, Jim has both helped to fuel the growth of a leading national restaurant brand, as well as consulted with hundreds of other restaurants to navigate the ever changing restaurant industry. As the Founder and CEO of Benchmark Sixty Restaurant Services, Jim has worked alongside small, medium and large restaurant companies in North America and the UK in order to help them understand how new concepts like compartmentalized business productivity and employee workload are both measured and leveraged in order to improve the hospitality industry. His encouragement for leaders to “see things differently” has been instrumental in the strategy and execution of several successful businesses. Everything comes back to people for Jim, and he believes that our industry needs to stick together in order to survive. Through his work with strategic partners, as well as a growing team of consultants his goal is to make the restaurant industry a strongly desired place for people to continue to find both their first job, and their dream job. Jim is confident that there is a new way forward for the industry, and is on a mission to improve the career experience for the next generation of hospitality professionals. He believes that there are more simple ways to look at the business model, and that by looking through a new lens, industry leaders will be able to more easily attract and retain people, while also making the financial side of the business less stressful. All in all he is motivated to “Think Differently”, “Protect People”, “Change Restaurants” and believes that “Retention is the new cool 😎”