Luke Emery is Chief Customer Officer at Tractor Beverage Company, the first and only certified organic, non-GMO beverage company dedicated to foodservice. Luke generates a positive impact on the lives of others by building relationships with like-minded pouring partners to support sustainability and organic choices.  He and his purpose-driven team connect with consumers looking for wellness through simple, clean, and real ingredients. A 20-year veteran of the Coca-Cola company, Emery joined Tractor after an introduction to Tractor co-founder, Travis Potter. He was inspired to leave corporate America and help create and build a brand that aligns with his values and the values of the consumers he serves.