Matthew Crompton is the VP – North America for CGA by NIQ and is responsible for the implementation of CGA’s on premise services in US, Canada, Brazil and Mexico. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA by NIQ ranks becoming an expert in all things On Premise. Matthew has managed and provided consultancy for some of the largest Bev Al manufacturers across Europe including Diageo, Anheuser Busch and William Grant & Sons. In January 2014, Matthew became part of the joint venture between CGA and Nielsen which has helped bring the first ever truly robust on premise measurement service to the US. Matthew comes to the US, having also helped launch services in other territories such as France and Germany. Matthew now heads up the US On Premise Solutions team, providing first-class insight into an often perceived dark market. Matthew is originally from the north of England and has embraced American life at every opportunity since relocating to Chicago in August 2015.