Sébastien Dallaire is Senior Vice President at Ipsos Canada and General Manager for Quebec. With more than 20 years of experience in research in Toronto, Ottawa and Montreal, Sébastien possesses in-depth knowledge of public opinion and how it impacts Canadian businesses. He leads Ipsos’ Context Now syndicated study, which provides clients with quarterly measurements and analysis of Canadian consumers’ confidence and outlook. Sébastien is a frequent guest speaker for private and public sector clients across Canada, providing advice on how to navigate the changing moods and priorities of citizens and consumers. He acts as a media spokesperson for Ipsos in both official languages and is a frequent lecturer at various universities. Sébastien ensures that research findings are transformed into action by providing clients with senior advice on branding, marketing and public outreach strategies.