Twenty five years after being named State Title winner by the Australian Bartenders Guild, Shawn Soole continues to view the service industry as a medium to deliver his unique style of exceptional customer experience. From bar/restaurant concept creation, menu formulation, staff training and launch guidance, to branding, marketing and public relations strategies – Shawn’s experience and advancement of the industry have been prolific. Shawn has authored the books Cocktail Culture (2013), Great Northern Cocktails (2019), and BC Spirits (2021) and provides ongoing contributions to publications such as Liquor.com and EAT Magazine. Now in 2020, he has returned to the bar that started it all and is looking forward to continuing having Clive’s Classic Lounge as the epicenter of cocktail culture for Victoria and the island.